Owner Representation
Your luxury property will sell fast and for top dollar with our innovative consumer programs and leading edge technology specializing in the marketing of luxury properties.
Too often just listed is the action taken by too many Realtors. Just listed on a MLS is not enough. In fact just listing your property, if it is not presented as the Lifestyle it affords, will cost you money and waste your time.
Top Ten Reasons to List with:
10. Always analyzing amenities and "negative features" these are Lifestyle clues.
9. Commitments to the marketing plan - follow through and follow up.
8. Pre-screened, only qualified Real Buyers with accompanied showings, anyway you prefer.
7. Prepare and differentiate your property from other relevant properties.
6. Communication -"with permission" email interactive marketing systems and 24/7 personal availability, your best interests are first and foremost, inconveniences are considered moments of truth. Immediate feedback on showings, phone and email messages promptly returned, liaison with Title Company, Legal, Appraisers, Inspectors, General Contractors, Builders, and Insurance Adjustors.
5. LIFE STYLE SELLING- Customized distribution lists targeting Real Buyers, Elite Broker Networking both local and International. Selling the lifestyle the home represents.
4. Prepare the property Before it goes into MLS. Differentiate with Pre-Listing Appraisal correct pricing is critical, influence and dissuade against low "lender" ordered appraisals, emphasize "bundle of amenities", identify relevant properties not just comparables. Pre-Listing Inspections- inspections completed, repairs made, home warranty included. All reimbursed on HUD at the closing by:
3. Marketing Consultation- Develop and implement platinum marketing plan specific to each property.
¨ Professional Staging
¨ 4 Color Property Brochure
¨ Mini-Brochure Cards
¨ Customized Signage
¨ Property Specific Website
¨ Professional Photography
¨ Room-by-Room Showing Guide
¨ Bound Property Brochure Book
2. It is all about you and yours. There are no inconveniences. There are no expectations too high.
And the Number 1 Reason to list with:
1. Discretion and Professionalism- The selling of your house and moving your home requires sacrifices of your privacy and time. I will represent your property with discretion and professionalism while protecting your interests, guarding your privacy and not wasting your time.
While there is no "silver bullet" marketing plan for a luxury property; there are certain expectations you should have. Walker Texas Broker will not only meet those expectations, we will exceed them.
Complimentary Comparative Analysis Form
